The solution, based on the myLike platform, presents itself as a smart Mobile City Guide. The passenger now knows exactly where he is at any given moment thanks to a dynamic map display. In addition, the digital Guide shows what is worth seeing in the city, what is the best way to get there and provides further detailed information in multiple languages about the locations or experiences.
Gray Lines City Guide offers pictures, informative texts, opening hours, navigation options and even the possibility to buy tickets immediately for the big and small attractions in the city.
“We have already tested several digital systems for different areas, but have never achieved such a high level of customer acceptance as with our Digital City Guide,” says Joachim Kern, Managing Director Frankfurt Sightseeing.
In addition to improved customer service and increased revenue potential, the Digital City Guide can also support COVID-19 hygiene measures as it is paperless.
Gray Line Frankfurt uses myLike as technology platform for its City Guide. myLike allows companies to create their own digital travel guides and share them easily with customers without having to invest in costly software development. In addition to the QR-Code scan option inside the buses the company’s own tips can be shared with customers before a tour via interactive maps automatically created with myLike’s Map Widget on their own or partners’ websites.
With myLike’s Map Widget the City Guide can in addition be integrated automatically inside Gray Line’s website or info-terminals – with one click the visitor can sync the guide to his smartphone
At bus stops or in tourist offices, Gray Line’s tips can be displayed also in info-terminals and customer can synchronize the recommendations for the tour to their smartphones with one click. After booking a Gray Line tour, the Digital City Guide can also be sent automatically to the customer via email for direct use on the smartphone.
About myLike: myLike is a digital platform for tourism, hospitality, media and mobility companies to provide their customers with their own multilingual digital travel guides. With the myLike platform, personal recommendations for places, attractions and experiences can be made available to customers via all common communication interfaces and integrated into own systems and apps. myLike can be used by businesses as an open platform or as an exclusively branded white label version. If you want to create your own Digital Travel Guide contact: firstname.lastname@example.org.